Salem Book and Calendar
Salem is a town in the US famous for witchcraft drawing tourists only during some parts of the year. To get more tourism into Salem we:
- Designed and created a high quality book to showcase Salem’s heritage and other attractions to draw tourists to Salem during all parts of the year.
- Worked with a photographer to take pictures of the heritage million dollar homes and other noteworthy sites in this historic town. The photographs were treated to create an old world charm.
- The book had a cut out cover and was printed on high quality stock paper using offset printing.
- Designed and created a 12 page pop-up calendar of events together with the book to highlight the activities of Salem to popularize tourism all through the year.